SPRINGFIELD, Mo. -- Consumers Markets here recently put store-level bakery managers to work writing ads for its circulars. The result: some first-ever themes. One ad, breaking this week, targets small game hunters. "We needed some new ideas," said Bea Harden, bakery-deli merchandiser for the 24-unit chain. "At our managers' meeting in August, we broke them up into groups and each group composed two months' worth of ads," she said. The managers were urged to take advantage of suppliers' ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.