While students in the mid-1960s were marching in protest against the Vietnam War, housewives all over the country were organizing boycotts of supermarkets to protest escalating food prices. Although those boycotts did not have much impact at the time, they represented the birth of the consumer movement that ultimately changed the way the industry thinks. Robert O. Aders, former president, Food Marketing Institute, told SN in 1994: "We didn't understand [in the 1960s] that the industry was ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.