DALLAS (FNS) -- Produce consumers want fruit and vegetables with more flavor, more conveniently sliced and diced, and labeled with recipe suggestions, a panel of industry experts said during a marketing seminar at the convention of the United Fresh Fruit and Vegetable Association here. Mino Athanassiadis, an executive at Somas Creek Farms in California, said growers should focus more on the flavor of vegetables and fruits, which a survey indicates is important to 84% of consumers, followed ...

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