For supermarkets, continuities provide a competitive edge against mass merchants and increasingly are being used as traffic-building promotions. "With competition out there from Wal-Mart, club stores and Walgreen, which all carry groceries, you must find ways to bring the consumer back into the grocery stores," said Lynn Burnett, general merchandise merchandiser at Supervalu's Great Lakes division, Pleasant Prairie, Wis. "This makes continuities more important than ever." The majority of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.