Retailers are using dishware, bakeware, music and other continuities to keep sales from going to mass merchandisers and discount stores, retailers report. "Not only do [continuities] build traffic, they also offer our regular shoppers another reason to come to us," said Jay Madden, vice president of Carl's Grocery, Mission, Texas. Some campaigns have been so successful that several chains recently sold out of certain pieces. This prompted stores to reorder to keep shelves stocked. Some of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.