On Wall Street, investors who go against prevailing wisdom are often busy selling on a rising market, or buying on a falling market. And every now and then, it's the contrarians who end up with the best investments and strongest income generation simply by following a strategy that seems to be saying that "everyone can't be right all the time." To some extent, Roundy's, the wholesaler in Pewaukee, Wis., is staking out a contrarian position for itself by eschewing the conventional wisdom ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.