On Wall Street, investors who go against prevailing wisdom are often busy selling on a rising market, or buying on a falling market. And every now and then, it's the contrarians who end up with the best investments and strongest income generation simply by following a strategy that seems to be saying that "everyone can't be right all the time." To some extent, Roundy's, the wholesaler in Pewaukee, Wis., is staking out a contrarian position for itself by eschewing the conventional wisdom ...

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