Could the secret to success in online food retailing be temperature control? If that proves to be true, there will be more than a little irony in it. Temperature control, after all, pertains to perishable products, which have been generally regarded as the Achilles' heel of online food shopping. Consumers, the argument goes, don't trust a third party to pick out their meat and produce, and want to squeeze the tomatoes themselves. But what if an online service was so proficient in buying, ...

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