The convenience of frozen foods was a common theme in retailer displays and advertisements for National Frozen Food Month. Throughout last month, chains gave strong exposure to frozen entrees, vegetables, desserts and breakfast items. Many stores advertised NFFM heavily in circulars, and also transformed their frozen-food departments into scenic landscapes. For instance, a Ralphs store in Anaheim, Calif., decorated its frozen-food department with a penguin scene, SN found during an ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.