A catchy brand name, halo of health and convenience. Those seem to be the essential ingredients for the new stars of the produce department. The newcomers bear little resemblance to the anonymous heads of lettuce, ears of corn, and other fruits and vegetables sold in bulk displays in produce departments of the past. Though commodities continue to be mainstays, the new packaged and branded products are gaining precious real estate in crowded departments. The healthy refrigerated juice ...

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