Cooperation is the key to hosting a successful National Frozen Food Month, according to three regional frozen food associations that won Golden Penguins this year. Retailer support is essential to the event, said Debra Van Der Weide, executive director of the Southern California Frozen Food Council, now a three-time Golden Penguin winner. "We have 100% retailer participation, and we're working together as a team now," Van Der Weide said. The SCFFC, which won first place in the category for ...
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