STEVENS POINT, Wis. -- Copps Corp. here will launch a campaign to double its frequent shopper membership base and introduce some innovative program rewards such as exclusive checklanes for cardholders. The retailer-wholesaler will launch a major frequent shopper promotion next month in all 18 corporate stores, with a goal of enlisting 70%-80% of its customers. "We're starting a complete relaunch of the program," John Weckerly, vice president of marketing, told SN. "We're going to attempt ...
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