STEVENS POINT, Wis. -- Copps Corp. here is strengthening ties to its top-spending customers with the introduction of a quarterly newsletter, mailed to the homes of select members of its frequent-shopper program. The first issue was distributed last month to the top-spending 50% of cardholders in the retailer's Key Card loyalty program. "By having a card program we knew who our top-tier customers were," said Kris McLaughlin, vice president marketing, Copps. "We wanted to provide an extra ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.