LAS VEGAS -- The video trade, to compete with new in-home delivery methods and to renew interest in rentals, must improve customer satisfaction through greater copy depth, according to leading industry officials who spoke during the main business session at the Video Software Dealers Association's convention here. So far, new buying initiatives, accompanied by increases in advertising and promotion, are working, said Jeffrey P. Eves, president of the Encino, Calif.-based VSDA. Total ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.