BOSTON -- Consumers are increasingly making purchasing decisions to reward companies that support social causes, according to a new study. The events of Sept. 11 have made Americans more inclined to form opinions about a company's brand and reputation based on its corporate citizenship, according to the 2001 Cone/Roper Corporate Citizenship Study, commissioned by Cone here, a strategic philanthropic consultancy. In October 2001, 81% of respondents said they are "likely to switch brands, ...
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