"Green is Good" would never have been uttered by Hollywood's Wall Street Prince of Darkness, Gordon Gekko. But in today's era of billion-dollar scandals, shareholder lawsuits and receipts for $6,000 shower curtains, many consumers long for companies that stand for something more than making money. Enter the corporate citizenship report. Ranging from the "change the world" earnestness of Whole Foods Markets to a hodgepodge of feel-good factoids from conglomerates such as General Electric, a ...

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