With the growth of sell-through, retailers have an increasingly difficult time getting customers to comprehend the true cost of lost rental tapes, said retailers participating in SN's video roundtable. "The public has been duped because of the proliferation of sell-through titles," said Tom Carton, president and chief executive officer of Buckeye Entertainment Corp., Dublin, Ohio. "People really don't understand the difference between rental and sell-through, and you can't explain it to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.