The low-carb market, once dominated by specialty food companies like Atkins Nutritionals, has grown rapidly to include mainstream players like the Coca-Cola Co., Unilever Bestfoods, Nestle, Sara Lee, Hershey Foods Corp. and Frito-Lay. Indeed, brand marketers both large and small are eager to cater to the some 30 million Americans who are counting their carbohydrates. To do so, they're quickly rolling out new products and line extensions ranging from low-carb salty snacks to chocolate ...

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