Although redemption continues to slide, brand marketers still view couponing as an effective promotional tool, according to a new SN survey. Nearly 70% of respondents to SN's 2005 Survey of Manufacturer Promotional Practices said couponing remains a valuable promotional tactic. Of these, 85% said that's because it encourages product trial; 56% said it boosts retailer support; and 41% said it increases brand awareness. Among other survey highlights: - 63% of respondents said they are ...
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