WASHINGTON -- The Grocery Manufacturers of America and the Food Marketing Institute here have submitted standardized in-store coupon codes and extended bar codes for public review. Developed by the GMA-FMI Joint Industry Coupon Scanning Subcommittee, the UCC/EAN-128 and EAN-13 prefix 99 systems are designed to expand the amount of scanner-generated coupon data available to brand marketers. In-store coupons will carry EAN-13 prefix 99 codes, rather than current UCC-12 prefix 5 codes. This ...
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