Distribution and redemption of consumer packaged goods coupons dropped in the double digits last year — a first in recent years, according to CMS. Newly released data from the Winston-Salem, N.C., coupon settler show that 286 billion coupons were distributed last year, an 11.5% drop from 2005. Redemption, meanwhile, was down 13.3% to 2.6 billion coupons. “Marketers are taking many coupons off the table, so there are fewer available to consumers and they're responding in smaller numbers,” ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.