Coupons are integral to retail marketing. Yet, it takes collaboration between retailers and suppliers to promote them effectively. That's what food retailers are finding out as they work closely with manufacturers on freestanding inserts and on in-store, online and direct-mail campaigns. Collaborative efforts run the gamut: They encompass simple communication between manufacturers and retailers about couponing plans so that stores have sufficient product in stock, plus more advanced ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.