Traditional supermarkets still account for the bulk of coupon redemption, but a rising number of shoppers also are taking their coupons to wholesale clubs, mass merchandisers and discount stores. In 1993, conventional supermarkets redeemed 85% of all coupons, excluding those for tobacco products. By last year, the number slipped to 71%, according to CMS, Winston-Salem, N.C., a subsidiary of Inmar Enterprises, a provider of promotional settlement and information management services. While ...
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