ORLANDO, Fla. -- Coupons are now costing brand marketers more than they are worth and may have outlived their usefulness. "In my mind, coupons have become parasitic and are taking more value out of the system than they contribute," said Glen Griffiths, vice president of strategic promotion at McNeil Consumer Products Co., Fort Washington, Pa. "Overhead exceeds value. That is very disturbing, and is something that has to be looked at very closely in the future." Griffiths made these claims ...
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