Today's dairy aisle has grown to become more of a brand-oriented department, and managers are discovering new ways to promote the category, retailers and industry observers told SN. Still, there's a lot of work to do, since specific identities for category mainstays like fluid milk and eggs are only now gaining something resembling a brand name. Consolidation within the dairy industry is the main engine behind such movement, but progressive retailers aren't waiting for manufacturers to help ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.