BENTONVILLE, Ark. - It was a fix-it year for Wal-Mart Stores here, which tried new tactics to cope with mounting external and internal problems. In 2005, the $285 billion retailer fought back against increasingly well-organized critics with a massive public relations effort. H. Lee Scott, Wal-Mart's chief executive officer, embarked on a nationwide speaking tour, while the company plowed millions into television and print ads defending its wages, benefits and track record as a corporate ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.