Sales of crackers are up thanks to consumer interest in saving money by entertaining at home. According to SymphonyIRI Group's 2010 State of the Snack Industry Report, 44% of consumers entertain family and friends at home instead of going out. Many are feeding their guests crackers, with one in four (25%) preferring the snack over other options during special occasions/entertainment snack occasions, according to its findings. Portable packs have also spurred sales of the grab-and-go snack, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.