SAN FRANCISCO -- The maker of the Crayola brand line of products, Binney & Smith Inc., Easton, Pa., has shifted its focus from national to account-specific consumer promotions -- a change that will be apparent next year. "Retailers are more savvy these days and are demanding programs to meet their goals. I think you're hearing a lot of that today," said Mitchell Weissbein, manager of consumer promotion for the company, a wholly owned subsidiary of Hallmark Cards. "Binney & Smith ...

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