MINNEAPOLIS -- Paperboard canisters topped with domed friction-fit lids in primary colors draw attention to a crayon promotion General Mills is using for its Cheerios and Trix ready-to-eat cereals. The thermoformed lid imparts a crayon-like look to the package and can double as a bowl or crayon holder. "We're always looking for unique promotions," said Kathryn Newton, a spokeswoman for General Mills. "We think the package adds a fun quality for kids while providing some value to parents." ...
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