MINNEAPOLIS -- Paperboard canisters topped with domed friction-fit lids in primary colors draw attention to a crayon promotion General Mills is using for its Cheerios and Trix ready-to-eat cereals. The thermoformed lid imparts a crayon-like look to the package and can double as a bowl or crayon holder. "We're always looking for unique promotions," said Kathryn Newton, a spokeswoman for General Mills. "We think the package adds a fun quality for kids while providing some value to parents." ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.