UNIVERSAL CITY, Calif. -- The video industry needs more creative marketing to expand sales of special interest products, said Philip Kent, president of Turner Home Entertainment, Atlanta. "If we are looking at, for argument's sake, a $10 billion sell-through market in 1997, I believe a huge chunk of that could well be generated by non-theatrical product," he said. Kent spoke at the fifth annual convention of the Special Interest Video Association, held here last month. Much of Turner's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.