The supermarket has become a breeding ground for dinosaurs. companywide promotion centered on "The Lost World" that includes several limited-time new products, such as Jurassic Park Crunch cereal, Better Crocker Dinosaur Party frosting, and Betty Crocker T-Rex Fossils premium brownie mix, said Pam Becker, a company spokeswoman. In addition, there are "Lost World" tie-ins and promotions to cereal and other products in the General Mills line-up, including dinosaur spoons inside cereal boxes. ...

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