CHICAGO -- Using cross-functional teams focused on the consumer has paid off for Pillsbury Co., Minneapolis, in terms of successful product introductions, said Bernadette Piacek-Llanes, vice president of research and development. Cross-functional teams consist of 10 or fewer members with complementary skills, including functional/technical, problem-solving/decision-making and interpersonal, she said. "Consumer-focused design" looks beyond the "sizzle" of an item or brand to the different ...

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