Taking private label into the crossover realm of proprietary brands is a strategy paying big dividends to mass merchandisers. This is where the excitement resides in nonfood private label development. Celebrity endorsed labels and brand name exclusives are capturing consumers' attention and dollars within the mass discount channel. At the same time, it has bolstered overall nonfood private label sales off set by last year's somewhat lackluster performance turned in by the food and drug ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.