STAMFORD, Conn. -- With promotion marketing's status expanding into a mature discipline with global influence, a group of leading agencies based here in has taken on a new name. The members of the former Council of Sales Promotion Agencies, voted at its fall conference in New York Sept. 29 to adopt a new name, the Association of Promotion Marketing Agencies Worldwide, or APMA Worldwide. "The designation, 'sales promotion agency,' has become too narrow," said Thomas Conlon, president of ...
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