STILLWATER, Minn. -- Cub Foods here, the retail division of the Eden Prairie, Minn.- based Supervalu, has committed to a new Hispanic marketing initiative to be launched this fall. The program will initially be concentrated in the Denver and Chicago markets, according to Monica Schierbaum, director of retail advertising for Cub Foods. The number of stores has not yet been determined, but the program may expand in time, she added. "The Hispanic market is the largest-growing ethnic market in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.