NEW YORK -- The king of Cuban beers has landed on American shores. Bacardi-Martini U.S.A. has introduced its authentic Cuban-style Hatuey beer in New York with eyes toward a national rollout. "This beer is larger in Cuba than Budweiser is in the United States. It had over 50% of the beer market," Marcos A. Perez, brand manager for Miami-based Bacardi-Martini U.S.A., told SN at a press conference here to celebrate the launch of the product last month. Perez said Bacardi-Martini, the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.