Many retailers are reaching the conclusion that the true value of their frequent-shopper programs lies less in providing discounts to shoppers and more in the data gathered during all customer interactions. This data, warehoused and mined using advanced applications, is being used to shape numerous marketing programs, ranging from demographically targeted direct mail and e-mail to in-store promotions and displays. A few distributors are partnering with manufacturers, providing them with ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.