Retailers and wholesalers are staking out more profitable ground on store shelves by tapping into the emerging science of cluster-based and store-specific computerized planogramming. By using data such as point-of-sale scanning histories, consumer demographic studies and product performance in various marketing areas, retailers are now able to group stores more effectively into specialized clusters, each with its own specific planogram. Cluster planogramming is resulting in more targeted ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.