These are hard times for the carbonated soft drink business. Once Americans' drink of choice, sodas now face stiff competition from other beverages, chiefly water and energy drinks. Soft-drink makers are fighting back with new package sizes, configurations and designs. Can they reverse soda's bad fortunes, though? Package design is getting a makeover. Pepsi One's package now sports black and silver graphics, and in September, Coca-Cola will relaunch a modern look for its fruit-flavored ...
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