PHOENIX -- Chevron Corp., the San Ramon, Calif.-based petroleum giant, has opened its first stand-alone Foodini's here with some fine-tuning that reflects customer feedback, officials said. The unit, without an adjacent Chevron fueling facility, got its send-off on August 18 with an aggressive marketing campaign that includes spot radio commercials, ads in regional consumer magazines such as Sunset, and the direct-mailing of a four-minute, descriptive video to selected households in the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.