"Customers like to be treated as the individuals they are." -- Scott Ukrop, marketing director, Ukrop's Super Markets The idea that everyone wants to feel a little special sometimes is one that shouldn't come as much of a surprise. But no matter how obvious that is, when it comes to marketing, there's always danger implied in according certain customers rewards that are unavailable to others -- even if those rewarded are highly valued. So many retail marketers tend to stay away from the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.