LOUISVILLE, Ky. -- Kroger Co. is looking to slice more opportunity from its chef-made meals program with a new marketing twist that could be a prototype for more to come, SN has learned. At a remodeled store here where the fresh foods section has been tripled in size and the prepared foods case brought up front, a dinner-time carvery, as well as a whole team of certified chefs, has been added. On weekday evenings, in a scene reminiscent of Wegmans Food Markets, Rochester, N.Y., ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.