NEW YORK -- An integrated loyalty program targeted to top-tier shoppers, and a focus on specialty pharmacy are being pursued by Woonsocket, R.I.-based CVS, one of the nation's two largest drug retailers, to increase front-end sales and prescriptions. Thomas Ryan, chairman, president, and chief executive officer for CVS, laid out a plan here to shore up customer loyalty during the Credit Suisse First Boston Food and Drug Retailing Conference this month. The incentive program includes the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.