ANGIER, N.C. -- Fiesta International IGA has put all its eggs in one basket -- a big basket. Eggs packaged in suitcase-size cartons, gallons and gallons of whole milk, drinkable yogurt, horchata, queso fresco and rompope are the big draw in a new format specifically designed to woo the Mexican market. As a result, this past month, the store's reset dairy section posted sales that soared 60% over the same period a year ago. Bigger and better milk and cheese displays get much of the credit ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.