SYRACUSE, N.Y. - For the first time, Penn Traffic Co. ran a dairy promotion that drove shoppers into its produce departments. The company, which owns and operates 110 supermarkets in four states under the banners of P&C Markets, Quality Markets, Bi-Lo and Riverside, focused on salads with the promotion to tap into consumers' annual resolutions to lose weight or at least cut their calorie intake. Launched early last month in all stores, the dairy-case promo aimed to increase sales of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.