Wegmans Food Markets is known for its diversity of products, but even Wegmans doesn't carry a 5-foot-tall bottle of shampoo. Yet that was the dimension provided by the shampoo's manufacturer -- a laughable but all too real example of the kind of data inaccuracy that retailers are dealing with these days. Product data has become a hot topic with the advent last fall of the Global Data Synchronization Network (GDSN), the standards-based global network through which retailers and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.