The CPG industry showed some signs of recovery in 2010 after a relatively weak performance in 2009, according to the latest Times & Trends report from SymphonyIRI Group. Unit sales declines in many categories slowed, as many branded manufacturers upped their promotional activity. Consumers remain focused on saving money, but rising prices will add a layer of complexity in 2011, the report predicted.
SOURCE: SymphonyIRI CPG Year in Review
2010 Average Trips Per Month
| TRIPS | % CHANGE VS. 2009 | |
|---|---|---|
| Grocery | 7.3 | +0.6% |
| Mass/Supercenter | 3.7 | -3.2% |
| Wal-Mart* | 3.1 | -4.4% |
| Drug | 2.3 | +1.2% |
| Dollar | 1.4 | +2.5% |
| Club | 1.4 | +0.7% |
| Convenience | 1.3 | -1.1% |
* Wal-Mart discount stores, supercenters and Neighborhood Markets
SOURCE: SymphonyIRI Consumer Network, for 52 weeks ending Dec. 26, 2010, vs. year-ago
0.6%
CPG unit sales grew 0.6% in the grocery channel in 2010.
Sales Change by Department
| DOLLAR SALES | UNIT SALES | |
|---|---|---|
| Center Store | 2.0% | 1.6% |
| Beauty/Personal Care | 2.2% | 0.8% |
| Fresh/Perishable | 1.1% | 0.5% |
| Frozen | -0.3% | 0.2% |
| Health Care | 1.0% | -0.8% |
| General Merchandise | -2.0% | -2.2% |
| Total CPG | 1.6% | 1.2% |
For 52 weeks ending Nov. 28, 2010, vs. year ago, in grocery, drug and mass channels, excluding Wal-Mart.
-1%
Average CPG prices fell 1.0% in 2010, while dollar sales grew 1.6%
“With many consumers still struggling to make ends meet on a day-to-day basis, the impact of even ‘normal’ levels of inflation will be difficult for many to absorb.”
— SymphonyIRI Times & Trends
Categories With Largest Price Increases
| Sugar | 12.5% |
| Butter | 8.7% |
| Breakfast meats | 8.6% |
| Gastrointestinal tablets | 6.6% |
| Facial cosmetics | 5.6% |
| Eye cosmetics | 5.4% |
| Frozen breakfast foods | 4.8% |
| Blades | 4.7% |
| Coffee | 4.1% |
| Spices/Seasonings | 3.9% |
For 52 weeks ending Nov. 28, 2010, vs. year ago, among top 100 SymphonyIRI Reviews categories, based on price per volume analysis.
TOP 10 GROWTH CATEGORIES
| DOLLAR SALES | UNIT SALES | AVG. PRICE CHANGE | |
|---|---|---|---|
| Energy drinks | 13.3% | 13.5% | +2.4% |
| Wine | 5.2% | 5.7% | +1.1% |
| Chocolate candy | 5.2% | 4.9% | +2.4% |
| Salty snacks | 1.8% | 2.9% | +2.3% |
| Bottled water | 1.2% | 2.7% | -4.4% |
| Natural cheese | -1.1% | 1.3% | -1.8% |
| Fresh bread and rolls | -0.1% | 0.8% | +0.4% |
| Beer/Ale/Alcoholic cider | 0.3% | -0.7% | +2.1% |
| Carbonated beverages | -2.9% | -2.0% | +1.3% |
| Milk | 0.2% | -3.0% | +3.4% |
| Total CPG | 1.6% | 1.2% | -1.0% |
For 52 weeks ending Nov. 28, 2010, vs. year ago, among top 100 SymphonyIRI categories, excluding cigarettes.
Average price change based on price-per-volume analysis.
