Prepaid phone cards have become the perfect companion piece in seasonal merchandising at supermarkets. Increasingly, grocery retailers are targeting seasonal calendar events when they think about their prepaid phone-card programs. Albertson's, Boise, Idaho, now follows a promotional calendar to focus shopper attention on its private-label 30-, 60- and 180-minute phone cards, said Mike Davis, manager of national accounts at Talk 'N Toss, Vancouver, Wash., the chain's phone-card supplier. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.