PITTSBURGH -- Supermarkets anticipating a competitive supercenter opening nearby should target large-basket shoppers who have children and pets, because they are the most likely to abandon it when the supercenter opens, according to a study by Carnegie Mellon University here. Using data from a frequent-shopper program, researchers at Carnegie Mellon's Tepper School of Business tracked shopper behavior at a conventional supermarket for a period of 20 months before and after Bentonville, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.