Supermarkets are helping keep babies wet -- on the inside, at least. The category is oral electrolyte solutions to fight against dehydration in babies, and while doctors and manufacturers are promoting it to young mothers, supermarkets are making room alongside baby food and formula to sell it. "Mothers are becoming more aware of the availability and use of these products through manufacturer advertising and doctors' advice," said Paul Banicki, a buyer at Hughes Family Markets, Irwindale, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.