CHICAGO -- Del Monte Foods, San Francisco, improved its ability to perform account-specific promotions by revamping its operating strategy and its organizational structure at the beginning of this year, said Bob Jordan, manager of trade promotions. "We changed our organizational structure because we changed our operating strategy," said Jordan, speaking at a conference here entitled, "Trade Marketing in Transition" held by the Marketing Advisory Council, New York. The scope of the changes ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.